Strategy and vision
A roadmap for your websites, products and digital initiatives, tied to what the business is trying to achieve.
- Digital audit and priorities
- 12-month roadmap, reviewed quarterly
- Budget recommendations
Associate Digital Lead
Someone senior to own your digital work.
For organisations that need a Digital Lead's judgement and leadership, but not five days a week. I join for an agreed number of days, take responsibility for your digital programme and report to your leadership team.
Book a 30-minute call
Does this sound familiar?
If two or three of these are true, a part-time Digital Lead will probably pay for itself.
- Your website and digital projects have no clear owner.
- Agencies are briefed by whoever has time, and the results vary.
- You spend money on digital but can't say what it returns.
- Old systems and manual workarounds are slowing your team down.
- You need senior digital leadership, but a full-time hire is hard to justify.
What I take on
Six responsibilities, one person accountable.
Team leadership
Leading and coordinating the people who do the work, in-house or outside.
- Developers, designers and content creators
- Audio and video teams
- Mentoring junior staff
Project and delivery
Taking projects from brief to launch on schedule, on budget and to standard.
- Briefs and specifications
- Plans, milestones and reporting
- Quality checks before launch
Performance and analytics
Measuring what matters and using it to decide what comes next.
- GA4 and CRM set-up and review
- KPIs for traffic, conversion and ROI
- A monthly report your board will read
Stakeholder alignment
One point of contact between your leadership, technical teams and suppliers.
- Translating between board and developers
- Agency selection and management
- Contracts and scope kept in check
Process and technology
Finding the bottlenecks that cost you time, and replacing them with tools that work.
- Workflow and systems review
- Automation of repetitive tasks
- Choosing and introducing new tools
The first 90 days
What you can expect, month by month.
- Month 1
Listen and audit
Meet your people and suppliers, review your systems, data and spend, and agree what success looks like.
- Month 2
Roadmap and quick wins
A prioritised roadmap signed off by your leadership, and the first fixes already under way.
- Month 3
A steady rhythm
Regular delivery, a monthly performance report, and a team that knows who to come to.
Ways to work together
Flexible by design.
Most popular
One day a week
Ongoing ownership of your digital programme, with a regular day in the diary.
For busy periods
Two or more days
For launches, rebuilds or a change programme, scaling back once it's done.
Fixed scope
A single project
A website, platform or system delivered end to end, with an agreed price.
Common questions
Do you work on site or remotely?
Both. Most clients prefer a mix, with on-site days for workshops and key meetings. I work on site in Guildford, London and the South East.
Can you work with our existing agency?
Yes. Often the biggest improvement comes from clearer briefs and a single point of contact, not a new supplier.
Who would you report to?
Usually your managing director, CEO or marketing director, whoever owns the outcome.
How do we end the arrangement?
With one month's notice, and a handover so nothing depends on me.